Ｉ read Naoya Sekiya ‘Fuhyo Higai’ (Kobunshashinsho.)
In ‘News glossary’ of Asahi Weekly, June 12, 2011, Yuriko Takahashi teaches us that ‘fuhyo higai’ is ‘ losses caused by harmful rumors ‘ in English.
Sekia has been specialized in the study of ‘ fuhyo higai.’
He says it is not just a rumor.
People pursue absolute safety and avoids the slightest danger.
And People view the brand to be unsafe without any ground.
He figures out the mechanism of ‘fuhyo higai.’
Yuzu fruits are growing.
